boutique hotel marketing

How To Use this 100 Year Old Tried And Tested AIDA Marketing Model At Your Venue

The AIDA model was created over 100 years ago is an acronym - it stands for attention, interest, desire and action. It is a classic model...

The Benefits Of Using Social Media For Your Venue and How to Use It Effectively

Firstly your bar, restaurant or hotel needs to decide on your purpose for using social media: what is it you want to use it for? Who do...

7 Facts To Demonstrate How Important It Is For Venues To Use Social Media

Recent research from Easyjet even found that 55% of 18 to 65 year olds have booked a trip based on images they’ve seen on Instagram....

Develop A Venue Strategy For Success

A SWOT analysis is a strategic planning technique used to help a person or organisation identify strengths, weaknesses, opportunities,...

What makes a hotel a boutique hotel?

While it is not a specific hotel category, a boutique hotel can be defined by its characteristics:

What Is The Most Effective Thing For Your Hotel To Focus On When Reopening After Lockdown?

Other than following government guidelines to ensure your staff and customers are confident you are operating safely, and your property...