The AIDA model was created over 100 years ago is an acronym - it stands for attention, interest, desire and action. It is a classic model...

Firstly your bar, restaurant or hotel needs to decide on your purpose for using social media: what is it you want to use it for? Who do...

Recent research from Easyjet even found that 55% of 18 to 65 year olds have booked a trip based on images they’ve seen on Instagram....

A SWOT analysis is a strategic planning technique used to help a person or organisation identify strengths, weaknesses, opportunities,...

While it is not a specific hotel category, a boutique hotel can be defined by its characteristics:

Other than following government guidelines to ensure your staff and customers are confident you are operating safely, and your property...