The AIDA model was created over 100 years ago is an acronym - it stands for attention, interest, desire and action. It is a classic model...

Recent research from Easyjet even found that 55% of 18 to 65 year olds have booked a trip based on images they’ve seen on Instagram....

A SWOT analysis is a strategic planning technique used to help a person or organisation identify strengths, weaknesses, opportunities,...

Article By Larry Mogelonsky, Managing Director Hotel Mogel Consulting Limited source June 10, 2020 The hospitality world will reopen, but...

While it is not a specific hotel category, a boutique hotel can be defined by its characteristics:

Don't stop marketing your hotel or restaurant, but modify your marketing approach. Hotels and restaurants are quite rightly very...