How To Use this 100 Year Old Tried And Tested AIDA Marketing Model At Your Venue
The AIDA model was created over 100 years ago is an acronym - it stands for attention, interest, desire and action. It is a classic model...
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Colloco Marketing
- Jul 21, 2020
- 2 min
The Benefits Of Using Social Media For Your Venue and How to Use It Effectively
Firstly your bar, restaurant or hotel needs to decide on your purpose for using social media: what is it you want to use it for? Who do...
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Colloco Marketing
- Jul 21, 2020
- 2 min
7 Facts To Demonstrate How Important It Is For Venues To Use Social Media
Recent research from Easyjet even found that 55% of 18 to 65 year olds have booked a trip based on images they’ve seen on Instagram....
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Colloco Marketing
- Jul 21, 2020
- 4 min
Develop A Venue Strategy For Success
A SWOT analysis is a strategic planning technique used to help a person or organisation identify strengths, weaknesses, opportunities,...
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Colloco Marketing
- Jul 2, 2020
- 3 min
Building Your Post-Covid Welcome Back PackageCOVID-19, Sales and Marketing
Article By Larry Mogelonsky, Managing Director Hotel Mogel Consulting Limited source June 10, 2020 The hospitality world will reopen, but...
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Colloco Marketing
- Jul 2, 2020
- 3 min
What makes a hotel a boutique hotel?
While it is not a specific hotel category, a boutique hotel can be defined by its characteristics:
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Colloco Marketing
- Jul 2, 2020
- 3 min
Your Post-COVID Fresh Start Checklist
By Larry Mogelonsky, Managing Director Hotel Mogel Consulting Limited Source In your hotel career, there will probably never be another...
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Colloco Marketing
- Jul 2, 2020
- 1 min
Instagram Image Size & Dimensions for 2020 (+ Free Infographic!)
Article from @later.com Optimizing your Instagram image size and dimensions used to be very simple. Since Instagram only allowed one...
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Colloco Marketing
- Jun 29, 2020
- 3 min
What Is The Most Effective Thing For Your Hotel To Focus On When Reopening After Lockdown?
Other than following government guidelines to ensure your staff and customers are confident you are operating safely, and your property...
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Colloco Marketing
- Jun 29, 2020
- 2 min
Managing your venue's reputation online and offline.
"Reputation management refers to the influencing and controlling of an individual's or group's reputation. Originally a public relations...
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Colloco Marketing
- Jun 29, 2020
- 2 min
What is S.E.O? Why Is It Important For Your Restaurant?
S.E.O. — Search Engine Optimisation is the process of increasing the quality and quantity of website traffic by increasing the visibility...
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