The AIDA model was created over 100 years ago is an acronym - it stands for attention, interest, desire and action. It is a classic model...

Firstly your bar, restaurant or hotel needs to decide on your purpose for using social media: what is it you want to use it for? Who do...

Recent research from Easyjet even found that 55% of 18 to 65 year olds have booked a trip based on images they’ve seen on Instagram....

A SWOT analysis is a strategic planning technique used to help a person or organisation identify strengths, weaknesses, opportunities,...

Article from @later.com Optimizing your Instagram image size and dimensions used to be very simple. Since Instagram only allowed one...

Other than following government guidelines to ensure your staff and customers are confident you are operating safely, and your property...

Don't stop marketing your hotel or restaurant, but modify your marketing approach. Hotels and restaurants are quite rightly very...

"Reputation management refers to the influencing and controlling of an individual's or group's reputation. Originally a public relations...

S.E.O. — Search Engine Optimisation is the process of increasing the quality and quantity of website traffic by increasing the visibility...