The hospitality industry had a challenging 2020 and 2021, but the picture is beginning to look a little rosier. As consumers all over the UK gain confidence in the idea of travel and accommodation, hotels can once again consider marketing campaigns. There is an elephant in the room here, though. Marketing can be costly, and times are famously hard for many small and medium-sized entities. Forget what you've heard about speculation being essential for accumulation, though. Her