The hospitality industry had a challenging 2020 and 2021, but the picture is beginning to look a little rosier. As consumers all over the...

The AIDA model was created over 100 years ago is an acronym - it stands for attention, interest, desire and action. It is a classic model...

When Social Media posts are tagged with a location, they result in 79% higher engagement than any posts without a tagged location. Every...