• Colloco Marketing

Instagram Image Size & Dimensions for 2020 (+ Free Infographic!)

Article from @later.com


Optimizing your Instagram image size and dimensions used to be very simple.


Since Instagram only allowed one orientation for photos and videos, all you had to do was pop your content into Instagram, add a couple of hashtags, and click publish.


But with the addition of Instagram Stories, IGTV, and Instagram Live, knowing how to optimize your photos and videos for each format can be tough.


To help make things easier, we’ve put together this Instagram image size and dimensions guide. In it, you’ll find everything you need to optimize the size and aspect ratio of your photos and videos.


We also created a free infographic for easy reference! Check it out below!




Understanding Instagram Image Size & Aspect Ratio

When sharing photos and videos on Instagram, there are two main things to keep in mind: aspect ratio and size.


Aspect Ratio

Aspect ratio refers to the width of a picture in relation to its height. It’s expressed as a ratio, like 4:5 or 9:16, where the first digit represents the width and the second digit represents height.


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